Singapore Pools was established on 23 May 1968 – three years after Singapore gained independence – as an effective means of combatting illegal gambling activities and providing people who bet with a safe, trustworthy venue to do so. All profits generated are used for community services via charities.
At present, this organisation boasts more than 300 branches and outlets nationwide and an online presence. Their products include Toto, the 6-out-of-49 state lottery game; Singapore Sweep four-digit 4D lottery; as well as sports betting on football, motorsport and horse racing.
Singapore Pools strives to be more than a business; it aspires to become a company for good as part of its core mission. To do this, they utilize their IT infrastructure and expertise to aid other charities by founding iShine Cloud in 2018. iShine Cloud is a non-profit IT social enterprise which offers solutions specifically tailored for charity through a secure cloud-based IT platform.
Yeo and his team at Singapore Pools are taking steps towards modernising the business through digital technologies, driving it toward agility and digital empowerment. Collective Campus was chosen as their partner to deliver two one-day tech crash-courses covering ideation techniques, innovation theory and emerging technologies for staff at Singapore Pools.
As part of their Responsible Gaming program, they proactively educate their customers on the risks associated with gambling and encourage them to gamble responsibly through an extensive Responsible Gaming campaign across their nationwide network of outlets and branches. They use PADS4 to display responsible gaming messages at all locations and branches.
Another way they show their commitment to their community is through transparency regarding the results of their games, via an online and mobile app that displays all outcomes such as jackpot prize amounts and winners.
Singapore Pools takes great care in protecting their customers against fraudulent activities, and has established a Fraud Control Unit specifically to investigate and address complaints about fraudulent transactions and conduct. This involves verifying all transactions are genuine, verifying identity of new members and upholding responsible gaming regulations.
Singapore Pools is fully licensed operator with the Gambling Regulatory Authority, meaning they abide by its stringent regulations while upholding professional integrity. As such, they provide trustworthy and reliable gambling experiences in Singapore. In order to provide superior customer service they offer 24/7 live chat support via both their website and app to respond swiftly to player enquiries – in addition to this their website features an FAQs section with answers covering most concerns pertaining to Singapore gambling!